During my visit to Dakar Nola restaurant, I had the opportunity to experience Senegalese cuisine and ceremonial traditions. Co-owners Chef Serigne Mbaye and Effie Richardson shared their deep passion for their annual Afro Freedom Afro Feast Juneteenth celebration of bringing heritage and culinary art across the African Diaspora together, which had a significant influence on the development of the creative brand identity. It was important to create an event logo that was clean, dynamic, and strong for a timeless impact and aesthetic.

After conducting research, I discovered that rice is a common ingredient in traditional cuisines across the globe. Incorporating the rice plant icon into the logo not only represents the universal ingredient but also symbolizes growth, unity, and togetherness.